In the News

Bay State Parent Magazine: Family Game Night Finds (11/23/15)

Original Schmovie (13+/Adult):

Drunk Schmovie: Beer & Board Games (web series) (6/5/14)

Schmovie creators interview with Modernpreneur (6/5/14)

Schmovie Inventors on News12Brooklyn (TV segment)! (4/29/14)

Lucky Penny Shop: Video feature of Schmovie (1/22/14)

Schmovie wins “Laugh Out Loud” Award from Tillywig! (1/20/13)

GeekMom: Schmovie deemed “Best Party Game of 2013” (1/1/14)

Mudpies & Tiaras: Our New Favorite Family Game… Schmovie! (12/27/13)

NY Post Super Stocking Stuffer Gift Guide (12/22/13)

Game Theory Review: Two Thumbs Up! (12/14/13)

Mom Pop Culture: Holiday Gift Guide for Teenagers (12/13/13)

Gal Time: Gifts that Will Bring the Family Together (12/13/13)

Uber Apparatus: Gifts for Guys (12/13/13)

Mod Vive Holiday Gift Guide 2013 for the Adults On Your List (12/11/13)

The Dad Game 2013 Gift Guide (12/9/13)

Metro Parent’s Holiday ‘It’ List Gift Guide 2013

Runner Up for “Best Game in Show” at Chicago Toy & Game Fair (12/2/13)

Media Macaroni Holiday Gift Guide: Games (11/30/13)

News12 Long Island: Black Friday Segment (11/29/13)

Newsday Explore LI: Holiday Gift Guide Best Gift for Teens (11/20/13)

GeekMom 2013 Holiday Gift Guide: Board Games (11/15/13)

The Gay List Daily: “Starring Role” (11/14/13)

Newsday Explore LI: Family Board Games Gift Guide (11/13/13)

Geek & Sundry Vlogs: Maker Faire NY 2013 w/Paul Mason (11/6/13)

Auburn Plainsman: Schmovie, Taking a Play on Words to a New Level (11/4/13)

The Toy Insider: “Schmovie is the World of Film Meets Clever Wordplay” (10/31/13)

GeekMom: “For Outlandish Movie and Game Lovers” (10/14/13)

Nerdy with Children: “Things Nerdy Parents Can Enjoy With Kids This Fall” (10/14/13)

Carroll Gardens Patch: “Cobble Hill Couple Launches New Board Game” (10/2/13)

GeekDad: “Schmovie The Hilarious Game of Outlandish Films” (9/26/13)

Wired/GeekMom: “Toy Fair 2013: Are There Any Original Ideas Anymore?” (2/25/13)

Wired/GeekDad: “Schmovie: The Hilarious Game of Outlandish Films” (2/16/13)

Kabooooom: “Schmovie? Galactic Sneeze Explains the Filmtastic Fun” (10/15/12)


News12 Long Island: Black Friday Segment (11/29/13)

Schmovie News12LI

Newsday LI Holiday Gift Guide: Best Gift for Teens

printed in newspaper, 11/20/13

schmovie_Newsday gift list toys 4

Reviewed by The Gay List Daily

posted 11/14/13


Game nights are fun. As long as there’s plenty of wine.

And nobody suggests Monopoly.

But there’s a new game that’s so much fun, alcoholic beverages aren’t even necessary. In fact, you’ll want to have all your wits about you for Schmovie: The Hilarious Game of Outlandish Films.

That’s because this game for “smart, funny people” takes a healthy dose of creativity and the ability to think quickly on your feet.

By combining two of our favorite things — puns and movies — Schmovie utilizes the random selection of a What? card, a Who? card and the roll of a genre die for players to create a fake movie title (either a parody of a real film or a completely unique name for the marquee).

Taking turns, one player is the Schmovie Producer and gets to determine which player has the winning title from all contributions. To better illustrate the objective, here are three scenarios we drew (and rolled) at random, along with possible answers.

What (Naughty) + Who (Magician) + Genre (Drama) = David Cop-a-Feel

What (Nudist) + Who (Meteorologist) + Genre (Romantic Comedy) = Cloudy with a Chance of Pete’s Balls.

What (Evil) + Who (Flight attendant) + Genre (Horror) = A NightmAAre in CoAAch ClAAss: A ReAAl-Life DocumentAAry.

The possibilities? Endless. And on second thought, hopefully the wine is, too.

Schmovie: The Hilarious Game of Outlandish Films, $29.95

Reviewed by The Toy Insider

posted Thursday, 10/31/13

Schmovie Is the World of Film Meets Clever Wordplay

Everyone loves movies, has seen a movie, or at the very least, knows the name of one. However, that kind of knowledge isn’t vital to enjoying Schmovie, a new board game from Galactic Sneeze. Three or more players take turns serving as judge/film studio mogul, rolling a six-sided dice to determine which genre of movie is in play, and then drawing What? and Who? cards to complete the premise. Then the other players come up with a title to “pitch” to the producer, who awards the best one with a Schquid Trophy. Whoever or whichever team collects five Schquids—or four, if you’re playing with a bigger crowd—wins the game.

It may sound simple, but what makes a typical game of Schmovie into a real brainstorming session is how the dice, as well as the What? and Who? cards, often result in a combination that seems so unlikely as to be tough to crack. For example, during the game I demoed, there was a round in which the genre was romance, while the premise cards were “time-traveling” and “video gamer.” Coming up with a title that met two criteria was tricky enough, but to meet all three required serious forethought. For those wondering, the winning entry was, “8-Bit Hearts Can’t Be Broken” which is quite possibly the greatest title for a romantic movie about a time-traveling video gamer that anyone has ever thought of. (Although if you have a better one, please tweet it with #thetoyinsider so I can read it.)

As I previously mentioned, you don’t need to be a cinephile to enjoy Schmovie. The game provides erasable writing boards that feature fill-in-the-blank example titles for every genre, so even in a worst-case, I-don’t-know-anything-about-that-category-of-movie-type situation, players can simply swap out a word with a (theoretically) funnier one. And since judges award Schquids based entirely on personal opinion, not on whether the title actually matches the premise, it’s as good a strategy as any. During the final round of our demo game, the genre was horror, while the premise cards were, “world’s fastest,” and “uncle.” Having racked my brain for several minutes to no avail, I ended up scrawling, “Killer Brother of My Mom,” which I thought up more or less on the fly.

I won’t brag about how that round went. Let’s just say that Schmovie isn’t all that different from the real-life film business, or so I’ve heard: You never know what’s going to be a hit.

Reviewed by GeekMom, Amy Kraft

Schmovie: For Outlandish Movie and Game Lovers,
October 14, 2013


Schmovie co-creator Bryan Wilson shows off the game in our GeekMom booth at Maker Faire. Photo: Amy Kraft

What would you call an action movie about a vengeful cheese? Revenge of the Curds. How about a romantic comedy about a deep-sea matchmaker? That’s a Moray. A sci-fi movie about a first anniversary? 365 Days Later.

In our GeekMom & GeekDad booth at this year’s World Maker Faire New York, we were joined by the creators of Schmovie: The Hilarious Game of Outlandish Films. Created by Galactic Sneeze, the husband and wife team of Bryan Wilson and Sara Farber, the game challenges players to come up with the funniest titles they can based on a roll of the die and two cards.

Schmovie is designed for up to six players or teams. Players take turns being the Schmovie producer, the all-powerful judge of the round. The Schmovie producer rolls the die to determine the genre of the movie: sci-fi, drama, horror, romantic comedy, action, or producer’s choice. Then the producer flips over a WHAT? card and a WHO? card, and the rest of the players come up with their best movie titles to write on their Title Board. There are a bunch of helpful Schmovie starters on the back of the Title Board to get the creative juices flowing. The Schmovie producer then determines the best title and awards the player a Schquid trophy. The winner has the most Schquids.


One of my favorite Schmovies I’ve come up with so far. Photo: Amy Kraft

At Maker Faire, we saw people of a wide range of different ages play Schmovie, and it’s a hit with all ages. Though the box says ages 13+, Schmovie is great for younger kids. The only thing that makes it a challenge for them is some of the vocabulary in the cards. If they have a grown-up handy, the grown-up can explain the vocabulary. Or you can simply filter the cards in the game for words the kids don’t know.

What’s fascinating about Schmovie is how differently you can play it with different players. Kids tend to be really literal about the titles and subtler puns and references to movies outside of their domain are lost on them. I played Schmovie with two eight-year-olds and they didn’t like a single one of my titles until I started catering specifically to their young producer tastes. With adults, you can have fun with obscure references and puns, and of course, the game can get dirty fast. (The producer’s choice genre is fun when you have to come up with a title for an adult film.) If you play on Schmovie’s hilarious Facebook page, you’re up against the best of the punsters. The titles at the top of this post were pilfered from the Schmovie Facebook page. Expect some stiff competition.


This is what Schmovie looks like when you play with eight-year-olds. Photo: Amy Kraft

Give Schmovie a try in the comments. What would you call a sci-fi movie about a mutant lunch lady? Go!


Schmovie: The Hilarious Game of Outlandish Films

Schmovie - Photo by Anton Olsen

Schmovie – Photo by Anton Olsen

Schmovie is the independent game from Galactic Sneeze that I’ve been waiting for since February. I first met Bryan and Sara, the creators, back then at the NY Toy Fair. They had a demo of the game in their booth and were playing it with anyone and everyone. It was a great hit and managed to captivate me for half an hour — an eternity compared to the time I usually spend in a booth when trying to see a few thousand exhibitors in just three days.

I met up again with the Schmovie crew at Maker Faire in NYC this past weekend and invited them to hang out with us in the GeekDad booth for a while. We ended up playing Schmovie, and a few other games, all weekend long. I fell in love with the game again and really enjoyed watching everyone’s reaction.

Game play is simple but hilarious: A player is chosen at at random to be the “producer.” They roll a die to determine the genre and flip a What and Who card for the movie’s subject. All other players write down their best movie title and attempt to anonymously pass them to the producer. The producer’s favorite is awarded a Schquid trophy and the player to the left is the next producer. The first player to 4 trophies wins.

We played a couple rounds tonight as a family and everyone enjoyed the game. The box does state 13+ for age, but aside from some difficult words there is no reason that any geeklet who reads well wouldn’t enjoy playing. The rounds are quick so it’s easy to setup and play. Our first game ran about 15 minutes and the second took about 25.

Some of the combinations we ran into were:

  • Love story about a fabulous knight: Knights in White Satin
  • Drama about an undercover waitress: Serving Covertly
  • Sci-fi about the world’s worst uncle: Uncle Sparklepants

We had a lot of great laughs and will definitely be adding this game to our family’s rotation. You can get an idea of how the game is played on the Schmovie Facebook page, and buy Schmovie on Amazon.


Toy Fair 2013: Are There Any Original Ideas Anymore?

Maybe I’ve been going to Toy Fair too long. I’ve lost count, but I’m guessing this was probably my tenth Toy Fair in New York City. I’m starting to get a little cynical. Every year things seem to get more and more derivative, but this year I saw some things that for me crossed the line into theft of intellectual property, particularly in some big booths of some big companies. I got to thinking, what does it mean to be original? As I put together this list of products, I decided that original in this context means to take existing play patterns but put a unique spin on them. These are the toys that stood out as having something unique to offer.

Toobalink: This ingenius building toy is enhance by the fact that you can use the connector pieces with toilet paper and paper towel cardboard tubes. The more tubes you collect, the bigger you can build.

Build your own beautiful (and beautiful-sounding) Loog guitar. Photo: Amy Kraft

Loog: I’ve heard about this DIY guitar, but Toy Fair is the first time I got my hands on one. Kids will learn about the instrument by building it, and then they can learn the basics of playing guitar on three strings instead of the more intimidating six-string guitar. This was what I most wanted for myself at Toy Fair.

Goldie Blox, great for maker girls. Photo: Amy Kraft

Goldie Blox: I first saw Goldie Blox at Maker Faire where they fit right in, and they were a breath of fresh air at Toy Fair. Goldie Blox are designed to get girls interested in engineering by pairing building toys with storybooks about a girl who likes to invent things.

MoonScope, AquaScope, Crime Solver Scope, and Binoculars, part of Nancy B’s Science Club. Photo: Amy Kraft

Nancy B Science Club: From Educational Insights, this is another product line that got STEM right for girls. They could have simply slapped girly colors on science tools as so many have done before them, but instead, they pair the tools with activity journals designed to spark experiments and ideas, and to follow more social play patterns exhibited by girls.

My 2-year-old got a pre-Toy Fair look at Tagamoto. Photo: Amy Kraft

Tagamoto: Tagamoto is the  latest from Innovation First, creators of Hexbug. Indeed, when Santa brought Tagamoto for my kids, my daughter proclaimed, “It’s like Hexbugs, but better!” Kids assemble the roadway and then “code the road,” customizing the track to make the cars behave in certain ways. They’ll come to a stop at a stop sign, honk their horn, turn on their headlights or radio, and more.

Schmovie: The Hilarious Game of Outlandish Films. Photo: Amy Kraft

Schmovie: Schmovie is a game created by my friend Sara Farber with her husband, Bryan Wilson. The goal is to come up with hilarious movie titles based on random combinations of characters and genres. Here are some examples from their very active Facebook page: A drama about a fancy bowling team?Downton Alley.  An action film about a deranged handyman? Dye Hard with a Varnish. A sci-fi film about a fashionista scientist? Logan’s Runway. You get the idea.

Obos: I want to collect them all. Photo: Amy Kraft

Obos: I fell in love with these little figurines with rearrangeable features. What’s nice about these toys is that in addition to the adorable factor and the build-it-yourself play, there’s virtually no packaging. Just remove the piece of paper around the outside and you’re ready to start building.

Little electronic bits from Little Bits. Photo: Amy Kraft

Little Bits: Little Bits are “a little bit of geeky fun.” A little bit is an understatement. These circuit-builders are not only super easy to use, but thanks to their size, they’re very easy to incorporate into a ton of different projects. Though the sets themselves don’t come with a lot of project ideas, their website is full of projects that inspire. Plus, they’re coming out with new inclusive project sets, like a cardboard cat that shakes when you touch its tongue.

Make your own toolbox jewelry with Klutz. Photo: Amy Kraft

Klutz: Sure you’ll see project kits for kids all around Toy Fair, but the Klutz kits are the ones I come back to time and time again, not only for quality but also for great ideas. (They’re my go-to gift for just about every birthday party.) Among the new kits that caught my eye this year is Toolbox Jewelry, designed with a special eye to get dads interested in crafting with their kids. Plus, what a great way to reuse the extra nuts and bolts you have sifting around in the bottom of the toolbox.

The pressure’s on! What’s Activision going to do with Skylanders next year?

And, of course, there’s what’s become the cornerstone of Toy Fair originality, SkylandersI’ve already talked about their new Swap Force launch, but it’s just delightful and impressive to watch this video game company keep pace with the fleeting toy industry.



Schmovie: The Hilarious Game of Outlandish Films

Inventors Bryan Wilson and Sara Farber, of Galactic Sneeze, rolled out the pink carpet for the Schmovie Premiere at NY Toy Fair 2013

I had the distinct pleasure of meeting Bryan Wilson and Sara Farber at Toy Fair this year. They were there to show off their new game Schmovie. It looks like a fun party game that has players creating preposterous movie titles.

Game play is simple. Each player takes turn being the producer, rollinig the die to determine genre, and flipping two cards for the subject. Each player then writes their movie title on a mini white board. The judge’s favorite receives a Schquid trophy and the next player takes a turn as producer. The first player to get three trophies wins.

The games is due to be released in August, but you can play along now on the Schmovies Facebook page. There are already a lot of great movie titles on the page, including “Pickle Me Elmo” and “Seven Year Itch-a-Sketch” for a movie about the world’s worst toy, and “Eclair Witch Project” for a movie about a mutant pastry chef.


Cobble Hill Couple Creates Cool, New Board Game

Like movie fun and making puns? Then you’ll love Schmovie.

Shmovie will be available in stores in Spring 2013. But for now you can pass the time on Facebook.
Court Street residents Bryan Wilson and Sara Farber will debut their first board game, Shmovie, in the spring.

Court Street residents Sara Farber and Bryan Wilson are one of those couples that just can’t help being cute: When the couple moved to Cobble Hill three years ago, he proposed to her over coffee the first morning in their new apartment together.

She was a 15-year content developer for kids’ toys and games, from Elmo to Mickey Mouse to SpongeBob SquarePants. As an Art Director, Wilson has created TV commercials, print ads and social media campaigns for M&Ms, Duncan Hines, AT&T and many other household names.

Then on November 11, 2010—the third anniversary of their first date—the pair decided to merge their personal chemistry with creative interests and launch Galactic Sneeze, a “fun stuff think tank,” for producing their own concepts for toys, games and intellectual properties.

See, totally cute.

Their first product, a board game called Schmovie, will debut in spring 2013. But somehow the pair has already amassed more than 8,000 fans on Facebook and managed to give birth to a lovable 1-year-old baby girl in the meantime.

Here, Farber gives us the inside scoop on their upcoming game, maintaining date night, and how it all comes together.

Why did you choose Schmovie to be your first official game release?

Schmovie is actually a film-themed spinoff of an earlier game we designed… and we ended up liking it better than the original. Everybody loves movies, and our particular take on the theme is funny, fresh and different from all the trivia-based games that are out there.

Can you tell us a little about how it is played?

Schmovie is the “Hilarious Game of Giving Titles to Outlandish Films.” Each round, one person is a Schmovie Producer in search of the best title for his or her next blockbuster film. The Schmovie Producer rolls the genre die and flips over two cards to determine the premise. For example, “An action film about a killer sandwich.”

The other players then try to come up with the best or funniest or punniest names for that Schmovie and write them on their wipe-off boards. For example: “Last Action Gyro”, “Sleepy Challah,“ or “Rye Hard.” The Schmovie Producer reads them anonymously and presents a Schquid Trophy for his favorite. The first player to receive four Schquids wins!

What were your favorite movies growing up? Now?

My favorite movie growing up was The Dark Crystal. Current picks include Best in Show, The Empire Strikes Back, and Moonstruck. And my favorite Schmovie is “The Goatbook”. (You know… the drama about a lovestruck farmer)

Hilarious! So is the game directed at adults or children or both?

Schmovie is for players ages 12+. Our genre die has an icon on each of its six sides, five of which represent the following: romantic comedy, horror, sci-fi, action and drama. The sixth side has a question mark, which means the Schmovie Producer can choose any genre he or she would like. That’s how we’re able to work porn/adult film into a game that’s also perfect for family game night!

What other games can we expect from Galactic Sneeze down the line?

We are working on a bunch of other fun concepts, including an innovative collectible toy concept, an animated feature film, and of course… more games. We have a ton of ideas that we’re excited to develop. We just wish we had more time in the day!

Speaking of time, how the heck did you already get more than 8,000 Facebook fans when your product isn’t even out yet?!

We’re thrilled to have amassed such a great following since launching this past spring. We post a new Schmovie premise every night at midnight—except Saturdays, our date night. Our fans post their titles, and the one with the most “likes” by the following midnight is pronounced the winner. Bryan creates a custom Schquid Trophy with the winner’s name and title.

We literally sit at our kitchen table (aka: Galactic Sneeze HQ) every night at 11:15 p.m. and start the process of creating the trophy, writing the copy for the winner and coming up with the next Schmovie premise.

And how is your newest addition doing amid all the excitement?

We now have an almost one-year-old baby girl, who is the best thing ever. She was just a few months old when we launched our play-along Facebook page. Needless to say, the Farber/Wilson household is a bit sleep deprived. But happy.


Look for a physical version of Schmovie to appear in Spring 2013. In the meantime, you can play or follow along on @Shmovie on Twitter and at


Chicago Toy and Game Fair features new games, perennial favorites

More than 110 exhibitors showcased their products at the 10th annual Chicago Toy & Game Fair on Nov. 17.
It’s not every day when Chicagoans can rub shoulders with Darth Vader and playBananagrams all under one roof. But for visitors to the 10th annual Chicago Toy & Game Fair, that was a reality on Nov. 17.

The fair featured more than 110 vendors from all over the U.S. showcasing new products. Puzzles, board games, new apps, stuffed animals and playsets were just some of the products highlighted at the fair.

Bananagrams, the award-winning word tile game, had enlarged versions of the popular game for fair visitors to play. The company recently revamped its Appleletters and Pairs in Pairs games based on fan feedback; those games and the company’s other products were all available for visitors to try out and purchase.

Schmovie, from Galactic Sneeze, is not out yet but is already generating buzz. The game, due in spring and available for preorder through Galactic Sneeze’s website, challenges players to come up with titles for movies based on genre, a characteristic and a character. At the fair, visitors were encouraged to find a title for a romantic film for a constipated princess. Creator Bryan Wilson explained that those interested in Schmovie can play online on its Facebook page.

For LEGO builders who want to add embellishments to their creations, BrickStix has the answers. The company makes clings that can be easily removed and placed on LEGO bricks to create doors, signs and more.

The fair, which kicked off on Saturday at 10 a.m., was held at Navy Pier (600 E. Grand Av., Chicago). The two-day event will also be open on Nov. 18 from 10 a.m. to 5 p.m.


Co-Creators of Schmovie, Sara Farber and Bryan Wilson, sat down with Kabooooom’s Zack Rosenberg to talk about Schmovie!

Schmovie? Galactic Sneeze Explains the Filmtastic Fun

15 Sep 2012

written by Zack Rosenberg

Schmovie? Galactic Sneeze Explains the Filmtastic Fun

“IN A WORLD… where people love movies and stuff that’s really really funny, one game embarks on an epic quest to create the greatest laugh of all time. SCHMOVIE. Coming soon to a game night near you.”

What is Schmovie you ask? Schmovie is a board game where you create a movie title with the sole purpose to make it as absurd and relevant as possible. For example if I were to ask for a movie title for a horror film about a discount hitman, one could say “Salvation Army of Darkness.” Pretty good right? You are now probably thinking where can I play this wonderful game? Well you are in luck. If you head to Schmovie’s Facebook page HERE  and “Like” the page, you can begin playing along right away. The Rules are simple.


  1. A new SCHMOVIE premise is posted every night at midnight EST. (There is only one SCHMOVIE over the weekend.)
  2. Submit a SCHMOVIE title by using the Comment feature.
  3. You may submit as often as you’d like!
  4. Vote for your favorite title(s) by using the Like feature. Please do not vote for your own title.
  5. The title that receives the most votes by midnight EST the next day is presented with the coveted SCHQUID Trophy!
  6. Invite your friends to vote for your title and play along! And please remind them to “Like” the SCHMOVIE page while they’re here.

I really must say as an avid board game player I am really impressed with this game. It has the laughs that Apples to Apples brings, the competitive edge of Monopoly, and the creative spark of Cranium. Schmovie has quickly become one of my favorite things to do every day. I love it so much I had to bring Bryan Wilson and Sara Farber, the games designers and creators in for an interview to explore the origin of Schmovie and talk more about the game.

Hello Bryan and Sara welcome to KABOOOOOM HQ! We are so glad to have you here to talk about Schmovie and other nerdy things. So lets begin with that age ole question, where did the idea of Schmovie come from?

Bryan: Schmovie is actually a film-themed spin-off of an earlier game we designed. We ended up liking it better than the original since it was more replayable and had a more universal theme… everyone likes movies!

So when you win a round of the game you get your special SCHQUID trophy, where did the idea of the mighty SCHQUID come from? What is his, her, or its story?

Sara: Figuring out a game’s reward system is one of the toughest parts of creating a game. We tested a bunch of different things – a board, additional cards, another die, currency. Ultimately, we looked to the film industry for inspiration. In the movie business, if you do something great, you get a trophy.

Bryan: Then, the challenge was to figure out what our trophy should look like. We knew it should feel formal yet fun, and it shouldn’t look anything like the famous bald guy holding a sword. It needed to be ownable, instantly recognizable, and outlandish, in keeping with the spirit of the game. We liked the idea of something that had alliteration with the word “Schmovie”. Sara suggested a “schquid”, and we both laughed. So we made it gold, gave it wings and tried to make it not look too much like a penis.

QUICK: Favorite Schmovie title you seen so far?

Bryan: That’s a tough one, as we’ve seen thousands of titles. Off the top of my head… there’s the romantic comedy about a gassy prom queen: “Please Light Sixteen Candles”, the drama about a lovestruck farmer: “The Goatbook”, and the action film about a lactose-intolerant ninja: “Exit the Dragon”.

Sara: We made Schmovie posters of a few of our other favorites: “Paranormal Activia”, “Lettuce from Iwo Jima” and “Rye Hard.” You can check them and a bunch of others out on our Facebook page, Pinterest and

Bryan: Depending on who you’re playing with, the titles can get pretty racy. One of the coolest aspects of Schmovie is that occasionally, players get to choose their own movie genre. And that’s how adult films can get worked into a game that’s still perfect for family game night.

Now Galactic Sneeze is a brain trust of a toy inventor and an advertising guru. As as a collective of creative people what is the process you guys and gals go into producing products and material?

Sara: Sometimes an idea for a toy, game or IP will just hit one of us at random. Or, we’ll be inspired by something we see. But Galactic Sneeze has a very strategic approach towards new concept development. We begin with a specific target audience and we research what’s been done already. We look at what worked, what didn’t, and why. Then we try to fill in the gaps in a unique way. Each time, our goal is to come up with something super awesome that hasn’t been done yet.

As creators, any success stories you want to share with us? Or epic fails you want are readers to learn from?

Bryan: We were excited when we realized that Schmovie could be played via social media. Through our Facebook page, we’ve been able to play test certain game mechanics and premise combinations for months, and both the gameplay and design have evolved as a result. We’re building a large, diverse following, and are incredibly grateful for our fans who take the time to play every day. We post a new Schmovie premise every night at midnight (except Saturdays… our date night), and by the time we wake up the next morning, we have 70 or so Schmovie titles to laugh at over coffee.

Sara: And when it comes to epic fails… we thankfully avoided a very big one. The original name of our game was Screen Play, until we realized it was too hard to copyright and even harder to Google productively. So, we changed the name to Film Flam, which required re-designing all of the graphics. But then, we discovered that more than half of our game testers didn’t realize it was a play on the phrase, “flim flam”, so it just seemed random and weird. When one tester said, “I love the game, but the name sucks,” we finally ditched it. Bryan suggested “Schmovie”. We tried it out. The word “Schmovie” made people smile. And, it worked well with branding, since we could talk about a Schmovie Producer, Schmovie Poster, Schmovie Star, etc. When we realized the URL, Twitter, Facebook and Pinterest accounts were available, that sealed the deal.

Does Galactic Sneeze have any other projects on the horizon that you want to tease us about?

Bryan: Galactic Sneeze is a fun stuff think tank. So, we’re always thinking about fun stuff. We have a lot of cool things currently in the works. Our goal is to come up with ideas that can be expanded across multiple mediums… from toys to games to feature films.

Sara: Exactly. We strive to design products with legs. Not literally. Well, sometimes literally. What we mean is we try to build intellectual properties and brands that can continue to grow and evolve.

Before we go any final words of wisdom for our readers that you want to share?

Sara: Writers are told, “Write what you know.” And game designers are told, “Don’t design a game only you’d want to play.” Well, we think there’s a happy medium. We work best when we generate concepts that we’re passionate about, that we’d want to experience again and again, and that we think other people will want to also.

Bryan: Our words of wisdom would be to work on projects that excite you… projects you can’t stop thinking about. But also, don’t be afraid to let ideas go. If something isn’t working and you’ve tried everything… it’s time to move on. You’ll always have another, usually better, idea. Also, wear sunblock, call your mother… and come play Schmovie!


Big thanks to Bryan and Sara for the taking the time to answer some questions about Schmovie and share with us the insight of a truly wonderful new board game. Make sure to keep an eye out for what Galactic Sneeze will do next because you surely do not want to miss the next new hit board game.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s